Color Psychology and Personality
| COLOR | PSYCHOLOGY | PERSONALITY |
| BLACK | Authority, power. Popular fashion style, | Fiercely loyal, disciplined, make |
| overpowering, wearing makes you seem aloof | decisions based on feelings vs logic | |
| WHITE | Innocence and purity. Reflects light summer | Seek out the unexplored. Limit |
| color. Sterility | yourself to goals you can achieve | |
| RED | Intense, Color of love, confrontations, | Mover and shaker Direct. Saying |
| appear heavier. Attract attention | "no" is not a problem | |
| BLUE | Peaceful, tranquil, cold. Wearing blue | Optimistic, dreamy, gives others |
| symbolizes loyalty. More productive in blue | benefit of doubt. Positive, upbeat | |
| GREEN | Nature, easiest color on the eye. Calming, | Terrific listener, streetwise. Natural |
| refreshing | curiosity | |
| YELLOW | Cheerful, attention getter, speeds metabolism | Optimist, overextend yourself. |
| Yellow rooms enhance concentration and | Don't accept kindness easily | |
| hot tempers | ||
| PURPLE | Royalty, luxury, wealth, sophistication, | |
| romantic | ||
| BROWN | Solid, abundant in nature. Can be sad and | |
| wiseful. Light brown genuineness | ||
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